The Ultimate Guide to LinkedIn Image Sizes: Make Every Pixel Count

First impressions matter—especially in the professional world. When scrolling through a bustling LinkedIn feed, a crisp, perfectly proportioned image can make a user hit the brakes, while a pixelated, awkwardly cropped banner can make them scroll right past.

Whether you’re a job seeker polishing your personal brand, a recruiter trying to attract top talent, or a marketer aiming to drive B2B conversions, understanding LinkedIn’s ever-shifting visual dimensions is essential.

Here is your comprehensive, up-to-date guide to mastering LinkedIn image sizes for your personal profile, company page, and posts.

1. Personal Profile Image Sizes

Your personal profile is your digital handshake. If your photo is blurry or your banner is cut off, it undermines your professional credibility before anyone even reads your headline.

• Profile Picture:
  • Recommended Size: 400 x 400 pixels (can go up to 7680 x 4320 pixels).
  • Aspect Ratio: 1:1 (Square).
  • Tips: Keep your face centered, fill about 60% of the frame, and use a high-resolution image. LinkedIn displays your profile picture at 100 x 100 pixels, but uploading a sharper image ensures clarity on high-density retina displays.
• Background (Header) Photo:
  • Recommended Size: 1584 x 396 pixels.
  • Aspect Ratio: 4:1.
  • Tips: This is prime real estate! Use it to showcase your industry, display a personal tagline, or highlight your company’s branding. Note: Keep important text and visuals toward the center or right side, as your circular profile picture overlaps the bottom-left corner on desktop and mobile views.

2. Company Page Image Sizes

Building brand authority on LinkedIn requires clean, professional assets that look uniform across all devices.

• Company Logo:
  • Recommended Size: 300 x 300 pixels.
  • Aspect Ratio: 1:1.
  • Tips: Keep your logo centered within the frame. Avoid overly intricate details, as logos often appear quite small on mobile screens and in comment threads.
• Company Cover / Banner Image:
  • Recommended Size: 1128 x 191 pixels.
  • Aspect Ratio: Approximately 5.9:1.
  • Tips: Unlike personal banners, company banners do not have profile pictures overlapping them, giving you the full width to play with. Use this space for high-impact photography, value propositions, or event call-to-actions.
• Life Tab / Custom Modules Images:
  • Hero Image: 1128 x 376 pixels.
  • Custom Modules Images: 502 x 282 pixels.

3. LinkedIn Post & Content Image Sizes

Visual posts consistently outperform text-only updates by driving higher engagement, comments, and shares. Depending on the type of content you are sharing, your image dimensions will vary.

• Standard Link Preview Images (Shared Images / Blog Shares):
  • Recommended Size: 1200 x 627 pixels (1.91:1 ratio).
  • Tips: When you share a URL, LinkedIn automatically pulls the Open Graph image. Make sure your blog or website images adhere to this dimension so they don’t get awkwardly cropped or display a tiny thumbnail.
• Single Image Posts (Native Uploads):
  • Landscape: 1200 x 627 pixels (1.91:1)
  • Square: 1200 x 1200 pixels (1:1)
  • Vertical / Portrait: 1080 x 1350 pixels (4:5)
  • Pro-Tip: Vertical images (4:5 ratio) take up the most real estate on mobile screens, forcing users to slow down their scroll. If you want maximum visibility in the feed, lean toward vertical or square designs.
• Carousel Posts (Document Posts):
  • Recommended Size: 1080 x 1080 pixels (Square) or 1080 x 1350 pixels (Portrait) saved as a PDF.
  • Tips: Carousels are currently one of LinkedIn’s highest-performing organic formats. Ensure your fonts are large and legible (at least 24pt-30pt) because users will be swiping through them quickly.

4. LinkedIn Ad Image Sizes

If you are putting ad spend behind your campaigns, you cannot afford sloppy formatting. Ad sizes vary depending on the objective and placement:

• Single Image Ads: 1200 x 627 pixels (Landscape, 1.91:1) or 1080 x 1080 pixels (Square, 1:1).
• Carousel Ads: 1080 x 1080 pixels (1:1 ratio).
• Thought Leadership Ads / Sponsored Content: Follow standard single-image post sizes (1200 x 1200 pixels works exceptionally well).
• Message Ads (Banner): 300 x 250 pixels.

Best Practices for LinkedIn Visuals

1. Stick to Safe File Formats: Save your graphics as PNG for sharp typography and logos, and JPG/JPEG for photographs to keep file sizes manageable.
2. Watch the Safe Zones: Always preview your profile banner and post graphics on both desktop and mobile before publishing. A brilliant graphic loses its punch if the edges are cut off by user interface elements.
3. Maintain Contrast and Clarity: LinkedIn’s background themes (especially for desktop users) can shift between light and dark modes. Ensure your branding features enough contrast to pop in any setting.
4. Don’t Overcrowd Text: Keep graphic text concise. LinkedIn users are hunting for quick insights, not reading a novel inside an image.

By adhering to these dimensions, you ensure your professional brand looks polished, intentional, and optimized for maximum engagement.